Beauty

Ceremonia Launches Curl-Activating Hair Serum

The brand continues to celebrate Latinx heritage with a new product for textured hair.

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871 Hypes

Ceremonia Launches Curl-Activating Hair Serum

The brand continues to celebrate Latinx heritage with a new product for textured hair.

Ceremonia, the haircare brand dedicated to increasing Latinx representation in the beauty industry, has added a new product to its lineup: Pequi Curl Activator.

The serum is formulated with pequi oil, derived from the fruit of the Brazilian pequi tree. The star ingredient softens and smoothes hair for frizz-free curls. Castor oil and murumuru butter provide added moisture and shine. Simply apply the serum to damp hair post-shower, or use the product between wash days to re-activate curls. ”My aspiration with Ceremonia has always been to create a category-leading brand in which future generations of Latinx can see themselves represented. In order to keep our promise, we not only want to showcase the diversity in heritage, but also the diversity in hair type,” Ceremonia Founder Babba Rivera said of the brand’s latest release.

Ceremonia’s Pequi Curl Activator retails for $20 USD at the Ceremonia website.

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Agostina Galvez
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