Estée Lauder Releases "Loved by Latinas Beauty Essentials" Kit
Capturing the depth and diversity of Latino culture.
As an opportunity to advance meaningful, crucial dialogue that recognizes the Latino community, the Estée Lauder Companies have created a one-of-a-kind beauty kit in honor of Hispanic Heritage Month named “Loved by Latinas Beauty Essentials.” As a leader in global prestige beauty with quality skincare, makeup, haircare and fragrance for diverse consumers, the Estée Lauder team have handpicked a variety of beauty essentials with products that cater to the unique needs and beauty desires of American Latinas.
To outline beauty products beloved by Latinas, Estée Lauder enlisted Latina leadership members that includes Rosi Ajjam, the Senior Vice President, General Manager of Aveda in North America, Michelle Freyre, the Global Brand President of Clinique, Jocelyn Biga, the Estée Lauder Director of Global Pro Artistry and Kimberly Villatoro, the Vice President, General Manager of Smashbox/GLAMGLOW in North America.
Incorporating legendary brands that capture the depth and diversity of Latino culture, the beauty kit features an array of standout products like Clinique’s Even Better Clinical Radical Dark Spot Corrector + Interrupter, the Aveda Botanical Repair Intensive Strengthening Masque, Estée Lauder Advanced Night Repair Eye Serum along with the brand’s Revitalizing Supreme+ Moisturizer Global Anti-Aging Cell Power Creme. In addition, the box is filled with cult-favorite makeup and skincare buys like Smashbox’s The Original Photo Finish Smooth & Blur Oil-Free Primer and Always On Cream Eye Shadow in “Rose,” as well as the GLAMGLOW Supermud Instant Clearing Treatment Mask.
To further round out the initiative, the global beauty company commissioned Reyna Noriega, a Miami-based Afro-Latina visual artist, author and educator, to create the “Loved by Latinas” illustration which drew inspiration from the joy, beauty and resiliency of being a woman.
