Frankie Collective Partners with A&W Canada to Create Upcycled Merch
Featuring hundreds of limited-edition pieces for fans of fast food and streetwear.
Fast food chain A&W Canada has collaborated with Vancouver-based label Frankie Collective to offer fans of the restaurant one-of-a-kind upcycled apparel. Made from excess stock and recovered materials ethically sourced in Canada, the collection, “A&W Thrift Store,” is comprised of 470 unique pieces.
Known for its innovative reconstruction and styling of women’s streetwear, Frankie Collective’s collaboration with A&W breathes new life into what would have otherwise been wasted garments. As the first quick service restaurant in North America to ban plastic straws in 2018, A&W is bringing its commitment to a more mindful environmental impact to its supporters outside of its restaurants.
“A&W fans often encourage us to release merch, but we wanted to do it in a way that didn’t feel wasteful, so partnering with Frankie Collective on an upcycled clothing line was a perfect fit”, says Julia Cutt, Brand Communications and Digital Marketing of A&W Canada.
Including comfy patchwork t-shirts and shorts that feature the beloved restaurant’s bright orange and brown logo alongside camo print, the limited-edition unisex range allows lovers of A&W to rep their favorite restaurant.
The sustainable, upcycled collection goes live at awthriftstore.ca on December 3 at 11 a.m. EST. Prices range from $40 to $75 CAD (approximately $30 to $60 USD).