Winnie Harlow Stars in PUMA Cali Dream Campaign
Celebrating confidence, freedom and authenticity.
Boundary-breaking model and PUMA brand ambassador Winnie Harlow stars in a tropical campaign for the new PUMA Cali Dream.
As the latest component to PUMA’s She Moves Us platform, the new Cali Dream celebrates confidence, freedom and authenticity. The lifestyle sneaker comes in five colorways, all white-based with various shades of pastels.
The campaign, shot in Jamaica, is a callout to Winnie’s heritage. “Being an individual within my community and staying true to myself is what has always moved me. This is where my roots come from, this is where I walk now with my Cali Dream,” Winnie says. “I feel very lucky to serve as a role model for so many other women and I want to prove to them how you can glow within by living the truth and keeping it real.”
Priced at $90 USD, the Cali Dream will be available at PUMA and select retailers November 23.
