Dua Lipa Takes It Back to the '90s in PUMA Campaign
The “Flutur” capsule features retro-inspired apparel and footwear.
The “Don’t Start Now” singer’s PUMA partnership features her first name combined with the PUMA formstrip as the logo, which transforms into an iridescent butterfly.
“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope and metamorphosis. Over this past year, the butterfly has become especially symbolic and meaningful to me,” Lipa said in a press release. “The name of the capsule, ‘Flutur,’ is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”
For now, the collab consists of a four-piece capsule of both apparel and footwear. However, a full collection is set to drop in 2022.
The Dua Lipa x PUMA “Flutur” capsule ranges from $30 to $110 USD and will be released globally on December 18 on PUMA.com, PUMA stores and select retailers.
Look through the photos above for a preview of Dua Lipa’s PUMA campaign in addition to the video below.