Fashion

Weekday Taps CGI Artist to Showcase "Dreamstate" Collection

Digital creatures wearing “dreamwear.”

By
1,376 Hypes

Weekday Taps CGI Artist to Showcase "Dreamstate" Collection

Digital creatures wearing “dreamwear.”

Weekday has tapped CGI artist and augmented reality (AR) creator Harriet Davey to present its latest limited-edition collection titled “Dreamstate.”

For this particular campaign, the Berlin and London-based creative designed digital avatars to wear items from the upcoming drop. “Simply, I make fluid ethereal beings that inhabit beautiful worlds. My work is the images I’ve always wanted to create, but never found an accurate way to do until I started using 3D software,” she speaks of her work. “My beings are all fantasy, but they allow me to explore my identity, fluidity and gender expression. My online alter ego Whowle is authentically me, just virtual.” Weekday’s Responsible Designer Alice Schulman adds: “We wondered about the sensations [Davey's] beings have, what superpowers they hold, what they feel, what they fear… What do they dream of? Her avatars were muses in our work with the collection.”

In the campaign visuals, the digital creatures are seen wearing “dreamwear,” including colorful knit sweaters and cropped vests. These tops are paired with loose-fitted pants and jeans. A fuzzy, oversized coat takes the spotlight with a matching teddy bear-shaped bag.

The “Dreamstate” collection will be available on December 2 via Weekday’s website. In celebration of the launch, Davey has also created an AR filter now live on Instagram.

Read Full Article
Share this article

What to Read Next

Weekday Taps Swedish R&B Artist Cherrie for Latest Collab
Fashion

Weekday Taps Swedish R&B Artist Cherrie for Latest Collab

A 13-piece capsule featuring outerwear, jeans, jewelry and more.
455 Hypes

SXSW To Remember Breonna Taylor With AR Experience
Culture

SXSW To Remember Breonna Taylor With AR Experience

“She who plants a garden, plants hope.”
343 Hypes

Meta Is Reportedly Working On Its Own AR Glasses
Tech

Meta Is Reportedly Working On Its Own AR Glasses

With the ability to communicate and interact with holograms.
396 Hypes


Les Benjamins Taps Henna Artist Dr. Azra for "Peace in the Middle East" Collab
Fashion

Les Benjamins Taps Henna Artist Dr. Azra for "Peace in the Middle East" Collab

Spotlighting the contemporary aesthetics of Henna.
370 Hypes

Pirelli Unveils 2022 Calendar, 'On the Road'
Culture

Pirelli Unveils 2022 Calendar, 'On the Road'

The 48th installment of “The Cal” is photographed by Bryan Adams.
5,184 Hypes

This Is What Orgasms Sound Like as Music
Music

This Is What Orgasms Sound Like as Music

Created by sex toy brand LELO to promote the significance of sexual intimacy.
2,518 Hypes

Casablanca and New Balance Team Up on a XC-72 in Winter White
Footwear

Casablanca and New Balance Team Up on a XC-72 in Winter White

The sleek trainer returns with a minimal makeover.
2,062 Hypes

The New adidas YEEZY BOOST 350 V2 Is a "Dazzling Blue" Dream
Footwear

The New adidas YEEZY BOOST 350 V2 Is a "Dazzling Blue" Dream

Switch up your lineup with this sleek pair.
6,870 Hypes

Treat Yourself to a Personalized Fendi Baguette This Christmas
Fashion

Treat Yourself to a Personalized Fendi Baguette This Christmas

Featuring an array of buckles compatible with three different silhouettes.
1,485 Hypes

Nike Brings Pumpkin Spice Vibes to the Air Force 1
Footwear

Nike Brings Pumpkin Spice Vibes to the Air Force 1

Weather-ready, but make it fashion.
761 Hypes

Would You Pay $50 USD for Tesla's Whistle?
Tech

Would You Pay $50 USD for Tesla's Whistle?

The design is inspired by the company’s upcoming Cybertruck.
349 Hypes

Rihanna's Fenty Beauty Perfume To Restock
Beauty

Rihanna's Fenty Beauty Perfume To Restock

Just in time for Christmas.
1,307 Hypes

You Can Spend Christmas at the Original 'Home Alone' House
Travel

You Can Spend Christmas at the Original 'Home Alone' House

A break-in by the Wet Bandits is not included.
834 Hypes

Rihanna's Fenty Skin To Drop Retexturizing Treatment, Pre-Show Glow
Beauty

Rihanna's Fenty Skin To Drop Retexturizing Treatment, Pre-Show Glow

RiRi calls it her “secret weapon.”
1,467 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.