Fashion

Les Benjamins Unveils Its Silk Road-Inspired SS21 Campaign

Featuring two exclusive prints created by British artist Neil Raitt.

By
503 Hypes

Les Benjamins Unveils Its Silk Road-Inspired SS21 Campaign

Featuring two exclusive prints created by British artist Neil Raitt.

Les Benjamins‘ founder and creative director Bünyamin Aydin has given urban silhouettes a multicultural and historical twist for the Spring/Summer 2021 season. Dubbed “Silk Road Services,” the theme of the latest collection’s campaign focuses on “deconstructed hybrids of sportswear and traditional tailoring archetypes,” as per a press release.

Sandy golden hues are matched with shades of tangerine, terra cotta, henna red, blue and purple, which are inspired by the desert and sea trade routes of the Silk Road. “The Silk Road was historically critical for culture and trade, not only the trade of goods but ideas as well,” said Aydin.

Created in partnership with British artist Neil Raitt, select styles feature two of Raitt’s exclusive artworks influenced by the Silk Road. Standouts include the Camel Utility Pants, as well as the multicolored halter dress arriving in oceanic hues of blue and purple. “For this collection, I was inspired by the caravans that would carry goods along with this vast network. I enjoyed inventing the camels in painted form, and imagining the kind of goods they would be carrying, juxtaposing notions of luxury and labor,” Raitt explained. “My paintings weave together different landscapes, with repeating mountains and map-like compositions.”

Take a closer look at the Les Benjamins’ “Silk Road Services” SS21 campaign above.

Read Full Article
Share this article

What to Read Next

Jasmin Savoy Brown, the Tinkerer in 'Spider-Man: Miles Morales,' Talks Inclusivity in Gaming
Culture 

Jasmin Savoy Brown, the Tinkerer in 'Spider-Man: Miles Morales,' Talks Inclusivity in Gaming

The multihyphenate speaks about the changes that need to be made in the industry.
531 Hypes

Rbow Is the Korean Body Care Brand Blending Beauty With Art
Beauty

Rbow Is the Korean Body Care Brand Blending Beauty With Art

The rising label offers unisex creams, nail lotions, perfumes and more.
654 Hypes

Glow Recipe Forays Into Body Care With Watermelon Glow Pink Dream Body Cream
Beauty

Glow Recipe Forays Into Body Care With Watermelon Glow Pink Dream Body Cream

Lightweight, non-sticky and non-greasy goodness.
464 Hypes

Change Up Your Space With Nordic Knots' New Shaggy Rugs
Home

Change Up Your Space With Nordic Knots' New Shaggy Rugs

Designs boasting earthy and neutral color palettes.
717 Hypes

Le Creuset's Cast Iron Skillet Is a Kitchen Essential That's Worth Every Penny
Home 

Le Creuset's Cast Iron Skillet Is a Kitchen Essential That's Worth Every Penny

The popular frying pan is a great investment for any household.
1,552 Hypes

Master These Four Natural Hairstyles With the Help of Experts
Beauty 

Master These Four Natural Hairstyles With the Help of Experts

Bianca Alexa, Laetitia Ky and more walk us through some of their favorite styles.
655 Hypes

More ▾