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McDonald's Unveils New Packaging Design

The fast food chain has revamped wrappers, containers and cups with new graphics.

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McDonald's Unveils New Packaging Design

The fast food chain has revamped wrappers, containers and cups with new graphics.

McDonald’s has officially launched its redesigned packaging, comprised of wrappers, containers and cups adorned with playful new graphics that establish a new visual identity for the fast food chain.

Led by creative agency Pearlfisher, the redesign translates McDonald’s’ famous menu items, such as the Quarter Pounder and Filet-O-Fish, into simplified illustrations applied to clamshell containers, recycled paper wrappers and french fry cups. As explained on the Pearlfisher website, “The renewed design brings a sense of joy and ease to the brand through bold graphics.”

Take a closer look at McDonald’s’ rebrand above. The chain’s new packaging will launch globally.

Elsewhere in food, Dunkin’ Donuts is relaunching Charli D’Amelio’s special drink, the Charli Cold Foam.

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