McDonald's Unveils New Packaging Design
The fast food chain has revamped wrappers, containers and cups with new graphics.
Led by creative agency Pearlfisher, the redesign translates McDonald’s’ famous menu items, such as the Quarter Pounder and Filet-O-Fish, into simplified illustrations applied to clamshell containers, recycled paper wrappers and french fry cups. As explained on the Pearlfisher website, “The renewed design brings a sense of joy and ease to the brand through bold graphics.”
Take a closer look at McDonald’s’ rebrand above. The chain’s new packaging will launch globally.