Crocs Taps Justin Bieber Once Again To Rework Its Classic Clog Silhouette
Arriving in a pastel lavender hue with oversized Jibbitz™ charms.
Back in October 2020, Crocs teamed up with Justin Bieber for the artist’s own take on its Classic Clog. Due to popular demand, the footwear company has returned with another collaborative silhouette with the Grammy Award-winning artist and his brand Drew House.
The new rework of the Classic Clog features a spring-inspired lavender colorway, which comes with a pair of Drew House’s ankle-high white socks. Elsewhere, the cozy footwear style boasts a branded logo on the backstrap, along with oversized Jibbitz™ charms arriving in the form of Theodore and other characters from the Drew House family. “Crocs with socks is definitely the move,” Justin Bieber said in a press release. “They’re comfortable, they’re fashionable and most importantly it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life,” the singer added.
To celebrate this launch, Crocs has also joined forces with Snapchat for an augmented reality gamification activation. This allows customers to “interact with the nostalgic, arcade-style look and feel of the campaign.” Take a closer look at the visuals above.
Priced at £64.99 GBP (approximately $90 USD), the Justin Bieber x Drew House x Crocs Classic Clog 2 will release in the UK on March 17 at select Crocs stores and online. The silhouette is now available at select Crocs’ e-commerce channels in the United States, Europe and Asia.