Sustainable Vancouver-Based Brands Fyo͞ocher and Tapes Reframe the Story of an Upcycled Garment
Dedicated to raising awareness on mental health.
Tapes and Fyo͞ocher, two sustainable brands based in Vancouver, have joined forces to create a trench coat crafted from a used kite. Designed by Jamies Dawes of Fyo͞ocher, the outerwear piece is showcased in a film titled Adapt shot by cinematographer Kyle Murdoch, and written and directed by Braden Quinn.
The visual shares the garment’s story through the lens of humanized empathy. “In this film, we reframe the journey of an upcycled garment through a story that draws comparisons to so many of our lives during COVID – we learn to accept where we are and adapt to the new struggles and opportunities that come with it,” Quinn shares with HYPEBAE.
With most still stuck indoors due to the ongoing pandemic, many are struggling with their mental health. Keeping this in mind, Tapes and Fyo͞ocher have also launched a raffle to raise money for the Wirth Hats’ Counselling Fund, a non-profit organization dedicated to providing those in need of mental health counseling. Those who purchase tickets will get a chance to win the trench coat and support a good cause.
Watch Adapt below and peep the images in the gallery above. The raffle is now open until March 26, which you can enter via Tapes’ website.
