GUESS Introduces New Spring Essentials in Latest Campaign
Pastel hues grace the women’s and men’s offerings.
Following the release of its “Drew Barrymore” collaboration with PLEASURES last month, GUESS is set to drop another collection just in time for the Spring/Summer 2021 season. The range features timeless essentials for both men and women.
Pastel hues take over the silhouettes, making them ideal for transitioning from cooler to warmer months. Women’s styles arrive in the form of cropped tees and classic ringer T-shirts crafted from organic cotton. Elsewhere, the line consists of a lightweight terry cloth sweatshirt, sweatpant and sweat short set. For those who are bored of living in sweats, the lightweight stretch luxe stripe dress and biker shorts are perfect for lounging around at home in style. Rounding out the women’s offerings are the cropped mom jeans, high-rise jeans and carpenter fit denim. As for the men’s apparel, expect a selection of iconic striped tees, crinkle nylon shorts, slim and straight leg denim, as well as the new carpenter-inspired jean.
In addition, GUESS will introduce its Kit Program where “each silhouette included emphasizes premium denim and heritage styles from the brand’s design archives,” as per a press release. The program will consist of crewnecks, hoodies, chambray shirts and pocket tees for men, and ribbed tanks, bodysuits, mid-thigh shorts and denim jackets for women.
“This is the most robust and elevated collection we’ve provided at the GUESS Originals level,” GUESS’ Brand Partnerships Director Nicolai Marciano said in a press release. “There’s been a high demand for long-lasting, effortless silhouettes. Our customers are searching for high-quality apparel they can wear every day. We created this collection with versatility top of mind and designed year-round elevated staples for everyone.”
Take a look at the campaign imagery above lensed by Sam Dameshek. GUESS’ Spring 2021 collection ranges from $12 to $98 USD, and will be available on March 16 via select GUESS retail stores and the brand’s website.
