Since its founding in 2014, Womanizer has been the go-to sex toy for women all over the world due to its patented Pleasure Air Technology, and now the brand has developed the world’s first ecofriendly and biodegradable toy dubbed Premium Eco. With the new toy Womanizer aims to prove that sustainable pleasure is the future, and is therefore launching a crowdfunding campaign on Indiegogo to show that sustainable sex toys are in demand and the future of the industry.

Kicking off on March 29, the crowdfunding campaign aims to fund $20,000 USD, yet the aim of the fund isn’t just a financial goal, it is also an indicator and confirmation that sustainability plays a huge role in life and that the sex toy industry needs to rethink. “The sexual wellness industry has grown extremely in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this -for our and all future generations. Premium eco is a first of many steps for Womanizer to make us more sustainable as a company,” said Johanna Rief, Head of Sexual Empowerment at Womanizer.

The Womanizer crowdfund launches on March 29 online at Indiegogo, and the brand will donate the entire amount from the campaign to One Tree Planted.