Footwear

Dua Lipa Introduces PUMA's Latest Sneaker, the Mayze

The pop star fronts the footwear brand’s latest campaign.

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3,616 Hypes

Dua Lipa Introduces PUMA's Latest Sneaker, the Mayze

The pop star fronts the footwear brand’s latest campaign.

PUMA has unveiled its first-ever sneaker campaign with pop star Dua Lipa. The British singer models the footwear brand’s latest silhouette, the Mayze, a stacked platform style.

Constructed with a comfortable platform midsole, the shoe arrives in three colorways. The first applies black paneling to a white leather upper, while the second swaps out black for cool beige. A final iteration features pastel green, pink and light gray detailing. On all three versions, PUMA branding is embossed in gold foil at the lateral quarter and heel. The Mayze is part of PUMA’s new female-centric platform, She Moves Us, highlighting the brand’s ambassadors including Lipa, Cara Delevingne and Winnie Harlow.

PUMA’s Mayze retails for £80 GBP at the PUMA website, and launches in the U.S. on April 16 for $90 USD.

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