PacSun Releases New Gender-Free Collection for Summer Campaign
Featuring dynamic talents like Emma Chamberlain and Bryce Anderson.
Focusing on the importance of inclusivity, PacSun is releasing a new gender-free collection as part of its summer campaign. Placing emphasis on self-reflection and setting intentions, the latest campaign features a range of rising stars and dynamic talents such as YouTube sensation and fashion icon, Emma Chamberlain, along with Charlotte D’Alessio, Bryce Anderson, Herzen Clerge, Mathieu Simoneau, Sydney Graham and Nara Aziza, who candidly spoke about mental health.
Featuring a lineup of covetable styles, the gender-free assortment includes standout pieces like tie-dye coordinating sets, multi-colored knitwear in bold contrasting stripes, checkered denim along with plush hoodies and sweatpants in brazen design motifs. “We curated and styled our own looks for the PacSun shoot and I found myself really gravitating to the gender free selection,” Emma Chamberlain says. “Participating was a message to my past self and kids today that brands are evolving just as you do during your youth- and with space to evolve in your identity such as clothes, it’s a healthier growth,” Bryce Anderson adds.
Through shining a light on the next generation of changemakers who seek to defy the status quo, PacSun’s campaign and offering of gender-free styles demonstrate how the brand’s creative vision can create and foster a more inclusive community. Moving forward, the brand remains fully committed to embracing this inclusive mindset across all initiatives which can be seen through the brand’s current partnership with the Fashion Scholarship Fund to create a gender neutral capsule collection.
Check out the new gender-free collection in the gallery above and to shop the featured items seen here head to the brand’s site now.