'SpongeBob SquarePants and Friends' Venture Into Makeup and Skincare With wet n wild
Who lives in a pineapple under the sea?
“Over the years, wet n wild has seen great success with launching timely collaborations. In light of recent events, we saw the globally powerful and beloved SpongeBob character as the perfect mood-booster for a fun and inspired beauty collection,” wet n wild’s brand and product SVP of marketing Elaine Chen said in a press release. “The SpongeBob x wet n wild partnership is sure to inspire 2000’s nostalgia among shoppers – a trend that is sweeping the cosmetics industry right now and connecting with millennial audiences on a deeper level.”
Standouts in the line include the Nautical Nonsense Palette featuring 18 underwater-themed shades spanning from soft mattes, sparkly shimmers, gleaming satins and self-adhering multi-dimensional glitters. Elsewhere, the Spongebob Highlighter boasts a richly pigmented, pearl-infused consistency – perfect for adding a pop of shine to your overall makeup look.
In skincare, the Best Friends Forever Hydrating and Brightening Primer Mist is ideal before applying makeup. It allows your skin to feel hydrated while also giving it an illuminating effect for a soft, dewy glow.
Priced from $5.99 to $15.99 USD, the SpongeBob SquarePants x wet n wild collection is now available at select stores like Walmart. The collaboration will release via wet n wild’s website on April 20.