Beauty

EADEM Is a New Beauty Brand for Women of Color, by Women of Color

The brand just launched its first product, specifically formulated for melanated skin.

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481 Hypes

EADEM Is a New Beauty Brand for Women of Color, by Women of Color

The brand just launched its first product, specifically formulated for melanated skin.

EADEM, a newly launched beauty brand, is creating a space for women of color to share their stories and discover products that actually work for non-white skin. Founders Marie Kouadio Amouzame and Alice Lin Glover grew up struggling to adjust their skincare routines for their specific skin tones. When the duo met at Google, they realized it was about time beauty lovers of all ethnic backgrounds had access to effective, beautifully designed products.

EADEM just released its first offering, Milk Marvel Dark Spot Serum, a gel formula specifically made for skin of color. Free of hydroquinone, a bleaching agent often found in dark spot treatments, the gentle serum doesn’t aim to lighten or alter users’ natural skin tone — instead, it uses ingredients including amber algae, niacinamide and vitamin C to fade excess pigmentation and prevent discoloration from forming in the first place.

EADEM also functions as a digital platform spotlighting beauty stories from an array of women of color. Features including How to Consume Collagen the Old-School Chinese Way and Radical Black Women Inspired my Beauty Routine are just a few examples of the narratives found on EADEM’s website. The company’s comprehensive approach to inclusivity and multicultural beauty is one of the reasons it was chosen as a Glossier grantee. Earlier this month, the makeup and skincare giant announced EADEM as one of 16 Black-owned business grant recipients.

Head to EADEM’s website to learn more about the brand and shop the Milk Marvel Dark Spot Serum, which retails for $68 USD.

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