Fashion 

SOTO Is Making Dream Wedding Dresses for Modern, Fashion-Forward Brides

Steering away from traditional bridal wear, the brand’s designs perfectly capture the feeling of romance and desire.

By
1,512 Hypes

SOTO Is Making Dream Wedding Dresses for Modern, Fashion-Forward Brides

Steering away from traditional bridal wear, the brand’s designs perfectly capture the feeling of romance and desire.

New bridal wear label SOTO is reimagining the wedding dress for brides looking for unconventional silhouettes for their big day.

Created by the husband-and-wife duo Enrique and Boni Soto and heavily inspired by the cofounders’ Latinx roots, the brand crafts fashion-forward bridal pieces that evoke passion and a sense of romantic rebellion. Its inaugural range, dubbed the Unbridled Collection, offers five different designs that speak to brides with strong personalities and a keen eye for style. “The Wanderer,” a keyhole-style jumpsuit, is understatedly sensual, while “The Provocateur,” a creamy, ruffled gown with detachable sleeves adorned with exaggerated ties, is fit for a modern bride. The perfect dresses to elope in, “The Nighthawk” is a long-sleeved, pleated gown that features a strategic slit and a plunging V-neck, while “The Freespirit” is a cross-back silk slip that comes with a cape-like, matching robe. The final look in the collection, called “The Architect,” is a two-piece ensemble made up of a corset top and flowy bottoms, making it especially ideal for afterparties.

As the collection becomes available for pre-order, HYPEBAE talks to the couple behind SOTO to learn about their story and what defines their ethos.

Talk to us about your background and what prompted you to create your own bridal wear brand.

Even before we got married, we were both passionate about design, with Boni graduating from an arts and fashion program and spending time at Valentino in Florence, and Enrique pursuing a career as an entrepreneur. But the real seed for SOTO was planted after we got engaged, and started searching for a dress that reflected who Boni was and what we aspired to be. In short, we couldn’t find it. So Boni made her own — the very first SOTO dress. Completely handmade, and infused with an ethos that felt true to her.

When the pandemic hit, we were living in Toronto, and that initial spark for SOTO came alive again. In the span of a few months under lockdown, we designed the first collection, moved back to Mexico where Boni grew up to find the right team of craftspeople to produce it, and SOTO became something more than just our wedding dress.

How would you describe the overall aesthetic of your designs?

SOTO’s bridal wear is fuelled by the spirit of the Mexican and Colombian cultures we grew up in: fierce, passionate, independent. We wanted to create versatile bridal designs that channel that energy for the modern bride, evoking old world romance and new world rebellion with striking, minimal silhouettes that make space for brides to bring their personalities to the forefront, and not some traditional image of what a bride is supposed to look like.

What serves as inspiration for the Unbridled Collection?

To us, the wedding industry has become too nice and safe, too neat and tidy — nothing like the passion and intense emotion we felt approaching our wedding day. The Unbridled Collection is inspired by the need to break those stigmas and conventions, and capture the unbridled emotion of romance for weddings outside the norm. For brides free to be themselves. For brides, unbridled.

Amid the pandemic when weddings are forced to be kept small and low-key, have you noticed a shift in customer preferences when it comes to wedding dresses?

We definitely think the pandemic has changed how people are approaching their weddings. With traditional ceremonies often impossible, brides are feeling more free to express themselves with their dresses, and less concerned with the social expectations that often come with planning a wedding.

How do you see SOTO grow as a brand in the next few years?

We want SOTO to be the first brand that brides turn to for something new, fresh and different. Something that empowers them to defy expectations and reflect their true personality on their wedding day and beyond. Though our roots are in Mexico and Colombia, in the years to come, we want to reach brides around the world.

Read Full Article
Photographer
Charles Graham
Make-Up
Franceline Graham
Share this article

What to Read Next

7 Brands Designing Fashion-Forward Bridal Wear
Fashion 

7 Brands Designing Fashion-Forward Bridal Wear

Meet the designers reimagining the concept of wedding attire.
882 Hypes

9 Nontraditional Bridesmaid Dresses for Summer Weddings
Fashion 

9 Nontraditional Bridesmaid Dresses for Summer Weddings

Including styles from GANNI, Nanushka, RIXO and more.
1,842 Hypes

This Wedding-Centric Capsule of Press-On Nails and Jewelry Isn't Just for Brides
Fashion

This Wedding-Centric Capsule of Press-On Nails and Jewelry Isn't Just for Brides

Where manicures and matrimony unite.
827 Hypes


Behind the Atelier: James Flemons of PHLEMUNS on Building an Accessible, Inclusive Fashion Brand for the Modern Age
Fashion 

Behind the Atelier: James Flemons of PHLEMUNS on Building an Accessible, Inclusive Fashion Brand for the Modern Age

The Los Angeles-based designer and artist gives us an inside look into his design space.
681 Hypes

All the TV Shows and Movies Coming to HBO Max in June
Film & TV

All the TV Shows and Movies Coming to HBO Max in June

‘In The Heights,’ ‘The Conjuring 3’ and more.
1,807 Hypes

Billie Eilish Announces 2022 World Tour
Music

Billie Eilish Announces 2022 World Tour

See which cities the artist’s ‘Happier Than Ever’ tour will hit.
430 Hypes

These Are the Top 3 Piercing Trends for 2021
Fashion 

These Are the Top 3 Piercing Trends for 2021

Piercing pioneer Maria Tash shares her insight.
4,407 Hypes

Watch Jodie Turner-Smith Take On the Tudors in First Trailer for 'Anne Boleyn'
Film & TV

Watch Jodie Turner-Smith Take On the Tudors in First Trailer for 'Anne Boleyn'

The ‘Slim & Queen’ star will portray the notorious Queen of England.
951 Hypes

BAPE Is Dropping Six New Colorways of the Iconic BAPE STA Sneaker
Footwear

BAPE Is Dropping Six New Colorways of the Iconic BAPE STA Sneaker

Find out where to get your hands on a pair.
2,737 Hypes

LEGO Kicks Off Pride Month With “Everyone Is Awesome” Set
Culture

LEGO Kicks Off Pride Month With “Everyone Is Awesome” Set

The 364-piece build unites the LGBTQIA+ and LEGO communities.
446 Hypes

Here's When the USPS x Nike Air Force 1 Experimental Drops
Footwear

Here's When the USPS x Nike Air Force 1 Experimental Drops

The controversial collab has received an official release date.
1,355 Hypes

What the Croc?
Fashion 

What the Croc?

How Crocs became the ultimate shoe for self-expression.
3,068 Hypes

New Study Finds That All Alcohol Consumption Damages the Brain
Health

New Study Finds That All Alcohol Consumption Damages the Brain

There might not be a “safe” limit when it comes to drinking.
2,489 Hypes

Dior Taps J-Pop Star Tomohisa Yamashita as Beauty Ambassador
Beauty

Dior Taps J-Pop Star Tomohisa Yamashita as Beauty Ambassador

The brand’s decision comes as more men begin to dabble in makeup and skincare.
2,842 Hypes

More ▾