A Recruitment Tool Could Be TikTok’s Newest Feature
A new way for companies to find Gen-Z employees.
TikTok could be expanding its offerings beyond clever video edits and choreographed dances. According to the latest report from Axios, the social media giant is reportedly testing a job recruitment tool on the app, in an attempt to connect users with jobs, companies, brands and recruiters.
The new feature will be a separate webpage of listings accessible via the app, rather than being directly integrated into the TikTok platform. Brands and companies will be able to post available positions, most of which are expected to be entry-level to meet the needs of its mainly Gen-Z user base.
Instead of uploading a traditional written resume, users will have the chance to get creative and produce a video resume, showcasing their personalities as well as their skills. However, it remains to be seen whether video resumes will be present on the user profile.
Given TikTok’s high levels of engagement, the new tool could serve as a way for companies to better reach prospective employees, whilst also expanding TikTok’s own influence in the technology space. That being said, social media recruitment could also put candidates at a disadvantage, as companies would have the ability to view potentially ill-conceived posts through direct access to profiles.
Keep your eyes peeled as any more information regarding the potential feature surfaces.
