Rihanna's Savage X Fenty Unveils First-Ever Pride Collection
With a campaign featuring members of the LGBTQIA+ community.
In honor of Pride Month, Rihanna‘s Savage X Fenty has debuted its first Pride collection. Celebrating individuality and diversity, the range’s campaign stars members of the LGBTQIA+ community such as Gigi Goode, Jazzelle Zanaughtti, Jazzmyne Robbins, couple Rahquise Bowen and Ahmad Kanu, Noah Carlos, Yusef Williams, Aya Brown, Jaslene White Rose, Elíseo Equihua, Dexter Mayfield, MaryV Benoit, and Zachary Tye Richardson.
“Pride is all about appreciating your authentic self. I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans,” Rihanna shared in a press release. Standout pieces include the Love First Thigh High Stockings and Savage X Pride Kitty Whip, which you can pair with the X Pride Embroidered Bralettes and unisex Savage X Boxer Briefs. Elsewhere, elevate your look with the Smoking Jackets, Jock Straps or Rib Crop Tops.
In partnership with the Clara Lionel Foundation, every purchase from the Pride range will help GLAAD, The Audre Lorde Project, The Caribbean Equality Project, INC., TransLatin@ Coalition and Trans Wellness Center to make a lasting change within the community.
Priced from $16.95 to $69.95 USD, Savage X Fenty’s Pride collection is now available online in sizes ranging from 30A to 42H and XS to 3X. Read on to discover what the experience was like for Gigi Goode, Dexter Mayfield and Jazzmyne Robbins working with Rihanna’s brand.
Gigi Goode on Savage X Fenty’s Pride collection:
“I’ve been so lucky to have worked with Savage X Fenty twice now, and being able to be part of something for Pride was an absolute dream! It’s really amazing to be in a space with other queer artists who all share a common creative goal. I’m excited to be putting out more of that artistic energy for this Pride season. If we can all come together and share the art we’ve been sitting on for the past year, that’s all I need!”
Dexter Mayfield on Savage X Fenty’s Pride collection:
“To be included in this year’s Savage X Pride campaign is honestly a dream come true. The energy and vibe on set was beyond electric and working with Quil Lemons was legit an absolute honor. I truly felt like I was working with family on this campaign and the abundant celebration of pride, queerness, inclusivity and love was present at every single level with Savage X Fenty! I’m celebrating Pride this month by simply celebrating life. After all, we have collectively been through this year, I’m so grateful for life and love. Let’s uplift life, love and joy this Pride season and beyond!”
Jazzmyne Robbins on Savage X Fenty’s Pride collection:
“Working with Savage X Fenty for their first ever pride campaign was absolutely gorgeous. There was such a dope vibe on set of everyone – whether you were crew, the photographer, the assistants, the hair, the makeup, the stylists, the models – we all were just doing the damn thing and hyping each other up! Pride this year is still going to look a little different but I’m so excited whether it is in person (with a mask) or virtual, to see our phenomenal LGBTQIA+ community celebrate ourselves and each other!”
