Fans Are Losing It Over Adam Driver's Thirst-Inducing Burberry Campaign
The actor turns into a hunky centaur for Riccardo Tisci’s first fragrance, “Hero.”
Adam Driver is the face of Burberry‘s new fragrance, “Hero,” and the internet is reacting accordingly. The campaign sees the House of Gucci star strip down to a pair of swim tights (swim leggings?) and sprint down a sunset-lit beach alongside an impressive Friesian horse. The pair then dive into the water and appear to emerge as one, all set to FKA twigs‘s “Two Weeks” (“I quench that thirst,” indeed). To recap: Adam Driver becomes a centaur.
Of course, fans — AKA Twitter — are losing it over the bizarrely sensual clip. “Adam Driver is the hottest man whose entire body looks like a shoulder,” TV writer Carey O’Donnell posted on Twitter. Other netizens riffed on the campaign’s equestrian theme — @palesgf captioned a video of a woman galloping around on all fours, “pretending to be a horse so adam driver can ride me too.” Even Netflix weighed in on the thirst-inducing video, commenting, “Adam Driver pulling off shirtless hunk and cute nerd = range”
“I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity,” Creative Director Riccardo Tisci said of his first fragrance for the British house. “[Driver] has this incredible depth in articulating what masculinity means today — how strength can be subtle, and emotions can empower.”
To Tisci, contemporary masculinity smells like wood. Developed by perfumer Aurélien Guichard, “Hero” features a heart of cedar from Virginia, the Atlas Mountains and the Himalayas, heightened with notes of juniper and black pepper.
In a press release, Driver commented rather briefly on the campaign: “I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand.” We stan a concise king.