Chanel Factory 5 Marks the 100-Year Legacy of N°5
With a new collection extending the signature fragrance to a wide range of everyday objects.
In celebration of the iconic N°5 fragrance’s 100th anniversary, Chanel landed its pop-up space FACTORY 5 at Landmark, Hong Kong, bringing forth an immersive experience of the classic scent’s creation. With bright colors complementing Chanel’s monochrome aesthetic and surrealistically large everyday objects as installations, the playful factory set-up brings the N°5 theme park to life.
At its private preview, the FACTORY opens doors to VIP guests and influencers with rapper Tyson Yoshi’s lit-hot performance to spice up the youthful, eclectic vibe amongst the new
generation of N°5 lovers.
Unveiled together with the FACTORY 5 is its namesake limited edition collection. Looking into the next 100 years ahead, Chanel took a fresh spin on the iconic fragrance and extends
the fragrance into a new range of 17 products in everyday objects’ packaging: paint tins, refilling bags, burette, tea tins. The fashion and beauty house once again successfully demonstrates that luxury is in the experience we have of things. With the creative renditions of N°5 with a classy, French-humor flair, FACTORY 5 offers everyone a taste of N°5 in their own fashion.
In Gabrielle Chanel’s forward-thinking, code-breaking spirit, CHANEL FACTORY 5 affirms its many possibilities to offer in the next 100 years and is ready to again stand the test of time.
CHANEL FACTORY 5 opens to the public from 29 June to 23 July. To visit the FACTORY, make reservations online to save your spot.
CHANEL FACTORY 5
Venue: G/F, No.8 Queen’s Road Central
Date: June 29 to July 23, 2021
Time: 10:00 — 21:00 (Sun — Thu); 10:00 — 22:00 (Fri — Sat)