Fashion

Supreme Italia Founders Face Jail Time for "Brazen" and "Offensive" Scheme

Michele and Marcello Di Pierro are required to pay VF Corporation $10.4 million USD in damages.

7.6K

Supreme Italia Founders Face Jail Time for "Brazen" and "Offensive" Scheme

Michele and Marcello Di Pierro are required to pay VF Corporation $10.4 million USD in damages.

After numerous trademark battles and lawsuits, the founders of Supreme Italia – the fake version of Supreme that has opened illegal stores across Europe and China – have finally been sentenced to jail. Michele Di Pierro and his son Marcello are additionally required to pay the streetwear brand’s parent company VF Corporation $10.4 million USD in damages.

Over the past few years, the Di Perros have been amassing trademark registrations in regions such as Italy, Spain, Singapore and Indonesia. As reported by The Fashion Law, the two have been found guilty of two counts of fraud. In addition to payment in damages, Michele Di Pierro is required to serve eight years in jail, while Marcello will serve three. Circuit Judge Martin Beddoe explained that Di Pierros “hijacked every facet of [Supreme’s] identity and plagiarized it,” further adding that the business is “brazen” and “offensive.”

According to TFL, neither of the Supreme Italia founders were present in court. Michele Di Pierro said that the lawsuit is “a very grave and unjustified assault” based on “absurd, unfounded, and slanderous allegations of counterfeiting registered trademarks.”

In a 2019 interview with The Wall Street Journal, the Supreme Italia mastermind said that although he was always interested in streetwear, he was never aware of the brand Supreme.

Read Full Article
Text By
Share this article

What to Read Next

Take a Detailed Look at the KAWS x sacai x Nike Blazer Low
Footwear

Take a Detailed Look at the KAWS x sacai x Nike Blazer Low

First revealed in the Japanese brand’s Pre-Fall 2021 lookbook. 

Iris van Herpen Designs Otherworldly Dresses With Parley for the Oceans
Fashion

Iris van Herpen Designs Otherworldly Dresses With Parley for the Oceans

Sustainable gowns made using upcycled marine debris.

Audemars Piguet Unveils New Women's Royal Oak Watches
Fashion

Audemars Piguet Unveils New Women's Royal Oak Watches

Four timeless designs to add to your collection.

Nike To Drop a Shimmering Dunk Low
Footwear

Nike To Drop a Shimmering Dunk Low

Dressed in hues of silver, white and black.

Images of Supreme x Nike's Air Force 1 Low "Wheat" Leak Online
Footwear

Images of Supreme x Nike's Air Force 1 Low "Wheat" Leak Online

An ode to the Timberland 6-inch boot.

(G)I-DLE's SOYEON Explores Her Own Sound in Solo Mini Album, 'Windy'
Music

(G)I-DLE's SOYEON Explores Her Own Sound in Solo Mini Album, 'Windy'

Comprised of five tracks of various genres.

Martine Rose's FW21 Collection Is a Tale of Mismatching
Fashion

Martine Rose's FW21 Collection Is a Tale of Mismatching

Exploring a variety of themes rather than sticking to one.

Here's an Official Look at 1017 ALYX 9SM x Nike's Air Force 1 Hi "Wolf Grey"
Footwear

Here's an Official Look at 1017 ALYX 9SM x Nike's Air Force 1 Hi "Wolf Grey"

Releasing via an online raffle.

BAEwatch: Faouzia
Music 

BAEwatch: Faouzia

The Moroccan-Canadian singer, who just turned 21, is a superstar in the making.

The 8 Dreamiest Hotels in Greece for Your Next Getaway
Culture 

The 8 Dreamiest Hotels in Greece for Your Next Getaway

Luxe properties located in Santorini, Mykonos and more.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.