TOMS Introduces New Lifestyle Shoe With the Release of the Mallow Puff
Putting a fresh spin on the footwear brand’s best-selling Alpargata shoe.
Drawing inspiration from TOMS best-selling Alpargata silhouette, the footwear and lifestyle brand has unveiled an all-new design with the release of the Mallow Puff. Placing emphasis on equal parts comfort and style, the fan-favorite brand is refuting the belief that beauty is pain by debuting a fashion-forward staple ideal for everyday wear.
Derived from the word marshmallow, the latest silhouette prioritizes comfort in part to its supersized 33 millimeter sole, soft, quilted nylon uppers and thick insoles containing 26% eco-content, making the shoe just as cushy as the camp side treat. Fashioned in a variety of striking matte shades ranging from blush, burgundy, bright yellow and black, the Mallow Puff also comes complete in classic and slip-on styles proving that the silhouette is ideal for lounging at-home or a spontaneous night out with friends.
As an impact-focused brand committed to giving back, it was only natural for TOMS to enlist socially-conscious creatives to rock the Mallow Puff as part of the latest campaign. By tapping Brown Girl Butterfly Project founder Gabrielle Richardson , Las Chicas Chulas leader Greisy Hernandez, Female Collective organizer Candace Reels as well as mental health advocate and writer Mimi Zhu, for the collection, TOMS is staying true to its fundamental beliefs of changing the world one step at a time.
For those looking to elevate their everyday approach to dressing, TOMS’ latest addition to its footwear arsenal can be both dressed up or down with sports-derived separates and sleek accessories. In the gallery above, check out TOMS new Mallow Puff along with the featured changemakers and head to the brand’s website or official US stores to purchase the latest style which retails from $60 to $65 USD.