Burberry Teams Up With Minecraft for Video Game Experience
Marking the brand’s first-ever video game partnership.
British luxury brand Burberry has teamed up with Minecraft, one of the world’s most popular video games, to create an all-new in-game adventure. The collaboration marks the first time that Burberry has joined forces with a gaming franchise, in a bid to unite two brands with shared values of self-expression and adventure.
Dubbed ‘Burberry: Freedom to Go Beyond,’ the partnership comprises a physical capsule collection alongside a range of virtual extensions and experiences, allowing consumers to immerse themselves — both physically and digitally — in a Burberry x Minecraft universe.
The capsule collection will be available for purchase online from November 1, alongside seven global store locations and pop-ups, including London’s Regent Street and Siam Paragon, Thailand. Players will also be able to access the virtual game in the Minecraft Marketplace, with early access available for Burberry subscribers from October 31.
To access the Burberry x Minecraft collaboration, head to Burberry’s website. More information on the collaborative capsule is coming soon.
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