Fashion

FILA Taps Hailey Bieber for Global Campaign

Photographed by Renell Medrano with styling by Bieber herself, alongside Dani Michelle. 

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FILA Taps Hailey Bieber for Global Campaign

Photographed by Renell Medrano with styling by Bieber herself, alongside Dani Michelle. 

FILA has joined forces with Hailey Bieber for the brand’s newest global campaign, photographed by Renell Medrano with styling by Bieber herself, alongside Dani Michelle.

Spotlighting key styles from FILA’s new collection alongside archival pieces, the campaign sees Bieber style a range of sweatshirts, vests, oversized pants and jackets, completing the looks with staple bucket hats and FILA footwear.

“My style is ever-evolving and FILA’s designs are timeless and the perfect complement to my everyday wardrobe,” notes Hailey in a press release. “I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my personal style.”

“Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation,” adds FILA’s Global Chairman. “As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style. FILA has organically become part of Hailey’s closet and it was a natural fit to work together on this new campaign.”

Drawing inspiration from the spirit of the ’90s, the campaign embodies a retro edge, created through the use of collegiate-style pieces merged with contemporary silhouettes. It offers a more muted, understated look for FILA, something the brand has seemingly been edging towards through its previous collaborations with the likes of Aries and Y/Project, and its upcoming partnership with Haider Ackermann.

Check out the campaign in full above, with the collection available to shop from FILA’s website.

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