BLACKPINK's Jisoo Was the Top Influencer at Paris Fashion Week SS23
The K-pop star came in first with the highest earned media value and engagement rate.
BLACKPINK member Jisoo — ambassador for major brands like Dior and Cartier — made history this Fashion Month as the top performing influencer at Paris Fashion Week this Spring/Summer 2023 season.
The K-pop star ranked first in a Top 10 Influencers list by the influencer marketing platform lefty. According to the analytical site, the musician came in first with a 7% engagement rate along with a total earned media value (EMV) of $22.4 million USD. The celebrity helped Dior bring in a total of $45.5 million USD of EMV, helping the house reach the top brand throughout PFW, followed by Saint Laurent, which her bandmate Rosé is an ambassador for. Additional brands on the list, in order, include Coperni, Valentino, Balenciaga, Chanel, Louis Vuitton, Loewe, Acne Studios and Givenchy.
In addition to Jisoo, BLACKPINK members Rosé and Jennie were among the top four on the list of the most impactful influencers throughout PFW. Other names in the ranking include Kylie Jenner in second, Bella Hadid in fifth, Zendaya in eighth and BTS‘ J-Hope in ninth.
Top 10 Influencers at Paris Fashion Week SS23
1. BLACKPINK Jisoo (EMV $22.4 million USD, engagement rate 7%, Dior)
2. Kylie Jenner (EMV $22 million USD, engagement rate 1%, Acne Studios, Loewe, Balenciaga)
3. BLACKPINK Rosé (EMV $21.7 million USD, engagement rate 8.3%, Saint Laurent)
4. BLACKPINK Jennie (EMV $11.4 million USD, engagement rate 8.2%, Chanel)
5. Bella Hadid (EMV $11.3 million USD, engagement rate 2.6%, Chanel, Isabel Marant, sacai, Vivienne Westwood, Balenciaga, Victoria Beckham, Coperni, Courrèges)
6. Cha Eun Woo (EMV $11 million USD, engagement rate 11%, Dior)
7. Mia Khalifa (EMV $8.7 million USD, engagement rate 11%, Acne Studios, Loewe, Off-White™, Saint Laurent)
8. Zendaya (EMV $8.25 million USD, engagement rate 5.4%, Valentino)
9. J-Hope (EMV $6.5 million USD, engagement rate 16.3%, Louis Vuitton)
10. Vogue (EMV $6.2 million USD, engagement rate 0.5%)
