Since Ye’s comments and actions, he’s been dropped by Chase Bank, Balenciaga, adidas and most recently Gap. Foot Locker has also confirmed that it’ll no longer be stocking YEEZY products, with more retailers expected to follow suit.
While each and every brand that drops the artist chips away further at his now-unsalvageable reputation, the loss of Ye’s adidas deal has cost him the most. Literally.
Forbes reported that as a result of the partnership loss, Ye’s net worth has seen a significant impact. The rapper has now lost an estimated $1.5 billion USD, bringing his net worth down to $400 million USD. Ye’s current net worth is made up of his music catalog, real estate and reportedly, a 5% share in Kim Kardashian’s SKIMS brand.
Stay tuned for further updates.
In more Ye-related news, check out the full statement from GAP regarding their partnership.