SURFACE PROJECT Turns Ocean Plastic Waste Into Footwear Staples for SS23 Collection
From wasteful to wonderful.
Copenhagen-based sustainable footwear brand SURFACE PROJECT has unveiled its Spring/Summer 2023 collection. The label, founded in 2017, is committed to preserving the environment and biodiversity by upcycling ocean plastic waste to create modern sneakers, sandals and statement heels.
The SS23 range offers 12 brand-new styles that merge craftsmanship and respect for the materials used. Each design, available in an array of different colorways, offers electric and playful motifs that serve as a day-to-night option for long summer days. Shoes boast rubber soles made from reclaimed rubber and insoles sourced from moisture-absorbing natural cork.
From kitten heels to comfy slide-ons, the collection keeps the brand’s mission of reducing all environmental impact and protecting the environment by keeping social responsibility in mind across all production stages. “This means you can have confidence whenever you wear our shoes – not only that you look great, but that you’re helping the planet as well,” reads the exclusive statement release.
SURFACE PROJECT is Denmark’s first 100% sustainable sneaker and was founded by Samir Souid, prompted by the documentary “A Plastic Ocean” by journalist Craig Lesson. The prize-winning film showcases how eight million tons of plastic are dumped into the ocean annually, which inspired the brand’s mission to do better for the future of our planet.
“Every day, over 8 million tons of plastic makes its way into oceans around the world. That’s up to 90% of the marine debris in some bodies of water. Here at SURFACE PROJECT, we think our planet — and our future — deserves better, and we wanted to do something about it,” highlighted Souid.
The Danish label has additionally partnered with Seaquel to collect macroplastic from the ocean and turn it into new materials. All shoes are assembled using natural cork, reclaimed rubber, and chemical-free dyes. Shipping is also ensured to be carbon-neutral by utilizing recycled materials.
See the SS23 lookbook above and stay tuned for the official release date.
In other footwear news, meet Lucasheva, the women-led footwear label creating heels made for strutting.