Bimini Bon Boulash and Winnie Harlow Star in Ciroc's First UK Campaign
Vodka never looked so good.
Premium French vodka brand CÎROC just dropped its first-ever U.K. campaign, all about “making big moves” and inspiring others to do the same.
Starring RuPaul’s Drag Race winner and all-round icon, Bimini Bon Boulash, alongside supermodel Winnie Harlow, the campaign aims to highlight the pioneers of self-expression and celebrating yourself, while revelling in the drama that comes along with it. Spotlighting three of the brand’s most-loved flavours, including Pineapple and Red Berry, the visuals aim to celebrate creative outliers and cultural pioneers.
“I’m proud to partner with CÎROC Vodka for the Make Big Moves campaign as we share a passion for the freedom of expression and self-celebration,” shares Bimini Bon Boulash in a press release. “I’m looking forward to inspiring people to step into their own limelight with CÎROC.” Harlow adds that “it’s important that we celebrate ourselves, unapologetically and without limitation.”
Each part of the campaign sees an ambassador channelling their own main character energy, as they get ready for a night out in their own way. For Boulash, that means waiting in a laundromat for their cape to dry, whilst drinking a cocktail. For Harlow, it’s being dolled up in tiers of yellow tulle whilst sinking balls on the pool table.
Take a look at the campaign above.
In other news, Reese’s Puffs cereal joined forces with Yoon Ahn’s AMBUSH for a metaverse breakfast experience.
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