In Living Color: Here Are 6 Beauty Brands That Have an Extensive Foundation Shade Range
These brands are challenging diversity and inclusion norms.
Beauty brands have been increasing their foundation shade ranges over the last few years, but there’s still work to be done.
Rihanna‘s Fenty Beauty was one of the first celebrity beauty brands to carry a diverse range of complexion shades for all skin types and skin tones. When it comes to acing formulas for people of color to buy into the brand, there are many factors to consider, such as undertone, sub-tone and seasonal effects and skin conditions. These notes primarily affect Black and Brown people who are melanin heavy. For complexion products, detailed formulas and exceptional finishes are industry standard and consumers refuse to accept anything less.
As we’re in the thick of the fall season and winter is well on its way, for those unsure of what brands to invest in that will cater to your cultural needs, we’ve rounded up our top 8 brands with an extensive shade range for you to shop.
Fenty Beauty
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Queen Rihanna came to beauty lover’s rescue with her Fenty Beauty foundation drop. The Fenty Beauty Pro Flit’r Soft Matte Foundation initially hit the scene in over 40 shades, which has now been extended to 50.
MAC Cosmetics
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OG MAC lovers, stand up. If you haven’t used MAC’s Studio Fix Fluid Foundation at some point in your makeup journey, where have you been? A staple from the brand, the product has been updated with more than 60 unique shades.
Pat McGrath Labs
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Pat McGrath is one of the most celebrated makeup artists of our time and her foundation shades live up to her set standard. Pat McGrath Labs boasts over 36 “skinclusive” shades, which ultimately makes every hue of skin adaptable.
Estée Lauder
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Estée Lauder‘s Double Wear Foundation is sincerely one of the most popular complexion products to date. Coming in 58 shades, Double Wear caters to a variety of skin’s ever-changing undertones.
Charlotte Tilbury
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Known as the good witch of beauty, Charlotte Tilbury‘s Airbrush Flawless Foundation comes in more than 40 shades and is sweat and waterproof, adding in being transfer-resistant. The product is also suitable for transitioning as a day-to-night product.
NYX
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NYX‘s matte Can’t Stop Won’t Stop Foundation was a viral, next-level gem when it dropped. Marketed as a drugstore favorite, the payoff and richness of the product will make you feel like you have an expensive beat — not to mention the 45 diverse shades it comes in.
