EYTYS FW22 Denim Collection Makes Your Femme Fatale Dreams Come True
Introducing “The Day After” denim campaign, lensed by Jacqueline Landvik.
Stockholm-based unisex label EYTYS has unveiled its latest denim campaign starring their longtime muse, Alizée Gamberini. Dubbed “The Day After,” the editorial is a homage to the intimate in-between of everyday life.
Featuring the brand’s signature “Benz” style — a ’90s classic baggy staple — Gamberini is seen waking up slowly and getting comfortable in the pair of jeans around her Parisian apartment. The laidback silhouette, with its five-pocket construction, sees a back embroidery and arrives in different washes: a laser-torn surface, light blue with a smoggy over-dye, stonewashed, as well as a classic dark blue and gray denim.
Lensed by the Norwegian, Paris-based photographer and artist Jacqueline Landvik, the series blends classic style with fresh washes. “Capturing the mood of the morning after, the sweet smell of your lover’s breath, the feeling of skin against skin,” explains Landvik. Pairing up with stylist Martina Almquist, the signature denim creates the moment where EYTYS’ jeans fit best: on your girlfriend, on your boyfriend or your best friend.
The Fall/Winter 2022 new denim collection is now available on EYTYS’ website and in-store.
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