Fashion

Lisa Says Gah Opens Its First Store in Los Angeles

Lisa says what?

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1,588 Hypes

Lisa Says Gah Opens Its First Store in Los Angeles

Lisa says what?

Gen Z’s favorite brand, Lisa Says Gah, has just debuted its first-ever brick and mortar store in Los Angeles, marking the start of a new era for the colorful and kitschy brand.

“We knew we didn’t want to just open a storefront — we wanted to translate the spirit of our energized online audience into a physical space that didn’t feel like anything else,” shares founder Lisa Bühler in an exclusive press release.

The anti-fast fashion brand comes to life in the expertly designed space as its interior is grounded in a soothing color palette of gray and blue, while cheerful pops of lemon yellow and cream encourage warm and nostalgic feelings for visitors. Elsewhere, an illustration by artist Liana Jegers stands out in the space as it nods to the brand’s home city of San Francisco, connecting the Golden Gate City to its new home in LA.

The cult classic online retailer’s new storefront is envisioned by artist and spatial designer Adi Goodrich and features Italianate detailing of San Francisco’s architecture, the fashion label’s birth place. “Having been a fan of the brand for years, I wanted to create a physical space that echoed the energy I’ve felt from the LSG online presence; bright, energetic and inspired,” the artist reveals.

A mural ripe with fresh fruit and flowers created by Jegers freshens up the fitting rooms, while an inviting handmade mosaic coffee table and custom, mid-century Italian espresso stand urges shoppers to stay a bit longer, enjoying the community and atmosphere as well as the clothes.

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