Loewe Gets Into the Festive Spirit With 2022 Holiday Campaign
Everything from must-have staples to statement-making accessories.
Loewe is one of many brands to roll out holiday campaigns for the festive days. The Jonathan Anderson-helmed fashion brand unveiled its collection of coveted handbags, accessories, apparel and more in anticipation of the season of gifting.
Shot by photographer Lukas Wassmann, the campaign spotlights some of Loewe’s bestselling items in a variety of categories. Standing out from the edit is the “Chinese Monochrome” collection revealed recently, which features antique Chinese ceramics from the Ming and Qing dynasties. Iconic styles including the Puzzle, Hammock, Goya, Bracelet Pouch, Luna and Flamenco handbags are reimagined in new colors inspired by ancient ceramics, such as “Pale Aubergine,” “Lime Green,” “Tea Dust” and “Pale Celadon.”
Elsewhere, cozy items take center stage, such as cozy hand-knitted scarves, which are accompanied by Anagram accessories and jewelry. In addition to fashion accessories and garments, the holiday collection includes scented candles, making the perfect stocking filler.
Over the past year, Loewe has rolled out a wide range of coveted, statement-making accessories. At Paris Fashion Week for Spring/Summer 2023, the label featured deflated balloon pumps on its runway, and debuted inflated sunglasses earlier this year, later becoming a fan-favorite at fashion events.
Peep the 2022 Holiday campaign above. You can head over to Loewe’s online or offline store to get your hands on these items.
Elsewhere in fashion, Dior is bringing back the iconic Lady Dior bag worn by Princess Diana and the “Thierry Mugler: Couturissime” exhibition opens this week in New York City.
