Culture

Alo Yoga Launches Wellness and Fashion Metaverse With Roblox

Complemented by a five-piece digital fashion collection.

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3,675 Hypes

Alo Yoga Launches Wellness and Fashion Metaverse With Roblox

Complemented by a five-piece digital fashion collection.

The Alo metaverse on Roblox aims to bring mindful movement to the digital world, consisting of a “Yoga Tent”, “Sanctuary” and an online “Alo Store.” The “Yoga Tent” boasts daily videos for users to practice yoga, both in-game and IRL. The “Sanctuary” offers a space to meditate with the aim to relax the body and mind. Additionally, Alo has launched a five-piece digital fashion collection in the “Alo Store,” which can be redeemed with points gained from participating in the metaverse’s yoga classes.

Digitizing the wellness space offers an inclusive opportunity for global consumers to participate with the brand and prioritize wellbeing, on and offline. As a part of this endeavor, with every user that completes the “Mindful Movement” quest, Alo’s nonprofit foundation, Alo Gives, will donate to mental health organizations.

Right in time for New York Fashion Week, Alo offers a digital ecosystem to unwind and recharge. As the official wellness partner to NYFW: The Shows, Alo will also create a real-life experience of its Sanctuary at Spring Studios in New York City from February 12-14.

To join Alo on its metaverse journey and to shop the digital collection, visit the Alo Sanctuary on Roblox’s website and learn more about the project on Alo’s website.

For a glimpse into the brand’s digital Sanctuary, check out the video below.

While you’re in the Alo mood, take a look at the brand’s recent product launches including its haircare and swimwear.

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