Footwear

Brunch Celebrates the Big Apple in "New York IRL" Campaign

Featuring its new hero line of slippers dubbed l’Essentiel.

By
1,672 Hypes

Brunch Celebrates the Big Apple in "New York IRL" Campaign

Featuring its new hero line of slippers dubbed l’Essentiel.

Brunch is launching a new line of slippers titled l’Essentiel. Boasting more comfort and durability, the silhouette is built upon the premise that every day should feel like a vacation.

The footwear style combines form and functionality with its contoured footbed designed for long-lasting support. The soft terry upper is enveloped in 42% recycled polyester, whereas its footbed lining is crafted from the same material. The pair is rounded out by a durable outsole made of recycled materials, which takes inspiration from the cobblestone streets of New York City.

Arriving in “Black,” “Navy,” “Cream,” and “Black and Smoke Shearling” colorways, the products were shot by Jutharat Pinyodoonyachet in a campaign celebrating the moments of a New Yorker in real life. All-female skate group Sk8tebabes and Marc Iacono are seen wearing the new slippers at destinations like Think Sweet Cafe and Lucali.

Priced from $88 to $98 USD, the range will be available exclusively on Brunch’s website starting on February 17.

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Producer
Toshika Kosako
Art Direction
Mei Kanamoto
Photographer
Jutharat Pinyodoonyachet (poupay)
Photography Assistant
Scott Rossi
Model
David, Charles, Shula, Jacob Dayan, Jackson Harris, Marc Iacono, Moti Rabinowitz, Adele Austin, Liv Collins, Akira Billie, Allie Rapphun, Terry Fierro, Artis Lampkin
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