Fashion

Decentraland Hosts First Metaverse Fashion Week

Fashion Week goes virtual.

7,514

Not long after Paris Fashion Week, 3D virtual platform Decentraland has launched the first Metaverse Fashion Week, pushing the fashion industry far into the future. With NFTs being all the rage, a virtual runway is a natural progression.

Starting on March 24, MFW will allow anyone to view world-class luxury designs from anywhere in the world – no ticket required. Brands and investors buy digital plots of land to house everything from shows and music concerts to after-parties. MFW attendees will be able to buy and wear digital clothing straight from the runway, with the help of an Ethereum wallet and customizable avatar. Even better, some collections will also feature a physical component, allowing buyers to own a tangible version of their designer swag. Organizers have kept a tight lid on participating brands, but familiar luxury names will certainly be there. Sustainable digital fashion label Republiqe tells us, they are “collaborating with French accessory retailer Monnier Freres, to host their own virtual store.”

In an interview with Vogue Business, Sam Hamilton, the creative director at Decentraland Foundation, says, “We want to help the onboarding process and push creativity and show everyone what is possible. We do this to show the community and other brands, ‘Hey, Decentraland is a place for shopping, everyone is wearing cool clothes and brands can release on the platform.’ It’s a way of bringing more people to the platform and making it more compelling for users.”

Stay tuned for more updates on Metaverse Fashion Week.

Read Full Article
Text By
Share this article

What to Read Next

10 South Asian Models to Watch This Fashion Week Season
Fashion

10 South Asian Models to Watch This Fashion Week Season

From Burberry’s Tara Raani to Xavier Morais from Skepta’s MAINS show.

Your Definitive Recap of Berlin Fashion Week SS25
Fashion

Your Definitive Recap of Berlin Fashion Week SS25

From PLNGNS’ upcycled sneaker garments to GmbH’s collaboration with Axel Arigato.

Mia Khalifa's Best FW24 Fashion Week Fits
Fashion

Mia Khalifa's Best FW24 Fashion Week Fits

The model and brand founder showed up and showed OUT in Paris this fashion week season.


Martine Rose Makes Milan Fashion Week Debut
Fashion

Martine Rose Makes Milan Fashion Week Debut

Showcasing models with enlarged prosthetic noses alongside a new Nike collaboration.

Telfar's "Red" Range Has Landed on HBX
Fashion

Telfar's "Red" Range Has Landed on HBX

Get your hands on the Shopping Bags, caps and belts.

Hajime Sorayama x Richardson Team Up on Incense Chamber and Apparel
Fashion

Hajime Sorayama x Richardson Team Up on Incense Chamber and Apparel

Highlighted with the Japanese designer’s signature works.

Nike Debuts Its First NFT Dubbed "MNLTH"
Culture

Nike Debuts Its First NFT Dubbed "MNLTH"

In partnership with virtual collectibles studio RTFKT.

Adidas to Re-Release the YEEZY BOOST 700 "Wave Runner" Once Again
Footwear

Adidas to Re-Release the YEEZY BOOST 700 "Wave Runner" Once Again

Following restocks in 2018, 2019 and 2021.

Opening Ceremony's FW22 Line Pays Homage to Peruvian-Chinese Restaurant Chifa
Fashion

Opening Ceremony's FW22 Line Pays Homage to Peruvian-Chinese Restaurant Chifa

Humberto Leon’s recently opened restaurant in LA.

A Teaser of PLEASURES x Dr. Martens' Mule Has Surfaced
Footwear

A Teaser of PLEASURES x Dr. Martens' Mule Has Surfaced

A rework of the British brand’s 1461 Oxford shoe.

Sara Ramirez Responds to Backlash Surrounding Their 'And Just Like That...' Character
Film & TV

Sara Ramirez Responds to Backlash Surrounding Their 'And Just Like That...' Character

“I’m very aware of the hate that exists online.”

Groundhogging, the Latest Dating Trend, Prevents Singles From Finding the One
Sex & Dating

Groundhogging, the Latest Dating Trend, Prevents Singles From Finding the One

You know I’m your type, right?

Adidas YEEZY BOOST 350 V2 To Drop in Blue Ocean Waves-Inspired Colorway
Footwear

Adidas YEEZY BOOST 350 V2 To Drop in Blue Ocean Waves-Inspired Colorway

The upper sports a swirl design featuring shades of blue, gray, white and pastel yellow.

Awkwafina Addresses "Blaccent" Controversy on Twitter
Culture

Awkwafina Addresses "Blaccent" Controversy on Twitter

“As a non-black POC, I stand by the fact that I will always listen and work tirelessly to understand the history and context of AAVE.”

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.