Fashion

Honey Birdette's Campaign Embraces 'RuPaul's Drag Race' Star Carmen Carrera

The first trans model to appear in the brand’s advertising efforts.

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10,758 Hypes

Honey Birdette's Campaign Embraces 'RuPaul's Drag Race' Star Carmen Carrera

The first trans model to appear in the brand’s advertising efforts.

Honey Birdette‘s new campaign titled “Butts & Boots” features Carmen Carrera, the first transgender model to appear in one of the brand’s advertising efforts. Renowned for appearing in RuPaul’s Drag Race, the star is seen riding a mechanical bull in a West Hollywood saloon, donning the label’s signature designs.

“I think the Honey Birdette girl is sexually empowered, loves herself and her body — and that’s how I feel too,” Carrera said. Lingerie boasting interwoven straps, leather and translucent floral lace appear in form-fitting silhouettes, perfectly hugging her lithe figure. As a result of the campaign, the Drag Race star hopes that the experiences of trans people will continue to be portrayed in mainstream media, to which she states: “I’m an out and visible trans person, and I’m treated like any other woman. I’m living my best life and I’m happy and healthy, so I would like to see those things reflected on television and in movies.”

“Butts & Boots” is now live on Honey Birdette’s website. Customers can signup for exclusive access to new collections.

Peep the campaign images above.

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