Beauty

Indya Moore Redefines Beauty Standards as YSL's New Ambassador

Kicking off a campaign series premiering the new Lash Clash Mascara.

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1,653 Hypes

Indya Moore Redefines Beauty Standards as YSL's New Ambassador

Kicking off a campaign series premiering the new Lash Clash Mascara.

YSL Beauty has announced that Indya Moore will take on the ambassador role for its U.S. program, which aims to push boundaries and redefine conventional beauty standards.

The brand’s goal is to portray authenticity and freedom, which can be further cemented by Moore’s passionate and unapologetic attitude. The Pose star shares: “Bigger. Bolder. Better. That’s my philosophy in life and what I will carry into this partnership with YSL Beauty.” They continued: “We share a passion for superior beauty products that let a person express themselves powerfully and authentically, and I’m thrilled to take on this new journey.” 

A series of campaign content featuring YSL Beauty’s new Lash Clash Mascara kicks off the partnership. The product brandishes a +200% volume-expert formula and brush for oversized impact, and speaks to an empowered generation that’s unafraid to clash with the status quo.

Take a look at the campaign photos above.

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