McDonald's Plans To Open Restaurants in the Metaverse
Customers would be able to order virtually and have the physical food show up at their doorstep.
McDonald’s is the next company to join the metaverse, following names like Alo Yoga, YG Entertainment, BAPE and so many more. The fast-food chain has reportedly filed 10 trademark applications to sell food in the digital space.
According to trademark attorney Josh Gerben, the applications include trademarks for “virtual food and beverage products; downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens (NFTs).” In addition, McDonald’s is also planning on creating “virtual concerts and other virtual events” and virtual restaurants “featuring actual and virtual goods.” Physical products will reportedly be available via home delivery.
While the idea of ordering real food in a virtual space sounds foreign, Gerben explains that this would be a way for hungry virtual reality users to purchase food without having to “put down your headset.”
The news comes after McDonald’s teamed up with Opening Ceremony to celebrate Lunar New Year in the metaverse. Stay tuned as we learn more about the company’s virtual restaurant launch.
