BLACKPINK's Jennie Frolics Through a Fantasy Garden in Gentle Monster's New Campaign
The K-pop star reimagines the eyewear brand’s signature reflective metal designs.
Gentle Monster and BLACKPINK‘s Jennie are continuing their partnership with a seven-piece eyewear collection titled “Jentle Garden.”
Lensed by Paris-based photographer Hugo Comte, the collab’s campaign is set in a surreal fantasy garden featuring the K-pop star in the brand’s signature reflective metal designs. The line comes with three optical glasses, three sunglasses and one special frame embellished with crystal details. Available in a variety of colorways, including white marble and classic black, the offerings are encased in “Jentle Garden” packaging.
In honor of the duo’s latest team-up, “Jentle Garden” pop-ups will open in five different cities, recreating a beautiful village scenery set up designed by Jennie and Gentle Monster. “FRUITS OF PARADISE” packages, custom-designed “Jentle Garden” masks and flowers will also be sold in limited quantities at the pop-ups.
Take a closer look at the campaign above. The “Jentle Garden” collection is now available via Gentle Monster’s website and physical stores, as well as HBXWM.
