Culture

BLACKPINK's Lisa Is the New Face of Chivas

Adding to the K-pop star’s major deals with fashion and beauty brands.

By
9,080 Hypes

Chivas is the latest brand to join BLACKPINK member Lisa‘s list of partnerships, including CELINE, CELINE Haute Parfumerie and MAC Cosmetics. This move adds to the K-pop group’s involvement in the food and beverage field, with Jennie being the face of Chum-Churum soju.

Lisa’s first project for Chivas is the “I Rise, We Rise” campaign, which markets the famous Scotch whisky to a younger demographic. “As we enter a new era for Chivas, it is important that we collaborate with people who share the same values as us. Lisa is a global superstar, and more importantly a role model for the next generation, which undoubtedly makes her the perfect spokesperson for our ‘I Rise. We Rise’ campaign,” Chivas Regal’s Global Marketing Director, Nick Blacknell, shared in a statement.

As revealed on Chivas’ website, Lisa enjoys the Scotch whisky with a refreshing glass of highball mixed using Chivas, soda and ice. She shared: “After being on such a huge personal journey and hustling over the past few years, I want to inspire people to elevate themselves. It was a no brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whisky fan!”

Watch the Lisa x Chivas campaign down below.

We discourage irresponsible and/or underage drinking. Please drink responsibly and legally.

Read Full Article
Share this article

What to Read Next

BLACKPINK's Lisa Fronts New BVLGARI Campaign
Fashion

BLACKPINK's Lisa Fronts New BVLGARI Campaign

Titled “Unexpected Wonders.”
5,517 Hypes

CELINE's New Handbag Is Approved by BLACKPINK's Lisa and Kaia Gerber
Fashion

CELINE's New Handbag Is Approved by BLACKPINK's Lisa and Kaia Gerber

Meet the Matelassé Monochrome.
12,363 Hypes

BLACKPINK's Lisa Celebrates Her Birthday in a Barbie Doll Look
Fashion

BLACKPINK's Lisa Celebrates Her Birthday in a Barbie Doll Look

Happy 25th to the K-pop star.
33,875 Hypes


BLACKPINK Lisa Is Dropping VOL.03 of Her Photography Book Series, '0327'
Art

BLACKPINK Lisa Is Dropping VOL.03 of Her Photography Book Series, '0327'

Entirely curated and designed by the rapper herself.
6,065 Hypes

Get Spring-Ready With Telfar's Latest "Mustard" Drop
Fashion

Get Spring-Ready With Telfar's Latest "Mustard" Drop

The Shopping Bag, Logo Belt and Logo Embossed Hat get a yellow makeover.
7,390 Hypes

Hailey Bieber Hospitalized Due to "Stroke-Like Symptoms"
Culture

Hailey Bieber Hospitalized Due to "Stroke-Like Symptoms"

The model reassured fans that she is “home now and doing well.”
3,387 Hypes


Netflix Announces 'The Umbrella Academy' Season 3 Release Date
Film & TV

Netflix Announces 'The Umbrella Academy' Season 3 Release Date

Along with the reveal of the show’s first photos.
4,677 Hypes

Rihanna Shined Bright Like a Diamond at Fenty Beauty's Ulta Launch
Fashion

Rihanna Shined Bright Like a Diamond at Fenty Beauty's Ulta Launch

The founder stunned in a custom silver Coperni number.
4,635 Hypes

20 Can't-Miss Sneakers Releasing This Week
Footwear

20 Can't-Miss Sneakers Releasing This Week

Jordan 1s, Reebok x Eames, New Balance 550 restocks and more.
8,026 Hypes

Here Are All the Winners of the 2022 Critics Choice Awards
Film & TV

Here Are All the Winners of the 2022 Critics Choice Awards

From Ariana DeBose as Best Supporting Actress to Jungjae Lee as Best Actor in a Drama Series.
859 Hypes

2022 BAFTA Awards Red Carpet: Here Are the Best Dressed Celebrities
Fashion 

2022 BAFTA Awards Red Carpet: Here Are the Best Dressed Celebrities

Lady Gaga was tall in six-inch heels, while Emma Watson stunned in a tulle dress.
3,671 Hypes

2022 Critics Choice Awards Red Carpet: See the Best Celebrity Looks
Fashion 

2022 Critics Choice Awards Red Carpet: See the Best Celebrity Looks

Hoyeon Jung arrived in Louis Vuitton, while Lady Gaga donned a revealing Gucci adhesive bra-like top.
5,124 Hypes

Danielle Guizio Goes Y2K-Heavy With Digital Camcorder Launch
Tech

Danielle Guizio Goes Y2K-Heavy With Digital Camcorder Launch

Marking the fashion label’s foray into tech.
1,560 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.