BLACKPINK's Lisa Is the New Face of Chivas
Adding to the K-pop star’s major deals with fashion and beauty brands.
Chivas is the latest brand to join BLACKPINK member Lisa‘s list of partnerships, including CELINE, CELINE Haute Parfumerie and MAC Cosmetics. This move adds to the K-pop group’s involvement in the food and beverage field, with Jennie being the face of Chum-Churum soju.
Lisa’s first project for Chivas is the “I Rise, We Rise” campaign, which markets the famous Scotch whisky to a younger demographic. “As we enter a new era for Chivas, it is important that we collaborate with people who share the same values as us. Lisa is a global superstar, and more importantly a role model for the next generation, which undoubtedly makes her the perfect spokesperson for our ‘I Rise. We Rise’ campaign,” Chivas Regal’s Global Marketing Director, Nick Blacknell, shared in a statement.
As revealed on Chivas’ website, Lisa enjoys the Scotch whisky with a refreshing glass of highball mixed using Chivas, soda and ice. She shared: “After being on such a huge personal journey and hustling over the past few years, I want to inspire people to elevate themselves. It was a no brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whisky fan!”
Watch the Lisa x Chivas campaign down below.
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