Synonymous with Paris Hilton and the golden era of 2000’s It girls, the Juicy Couture tracksuit is its own icon, and now the classic Y2K brand has teamed up with GANNI for a sustainable twist on the timeless ensemble.
Sharing the impetus behind the collection in an exclusive press release, GANNI creative director Ditte Reffstrup says, “There are few fashion pieces in the world that are as easily recognised as Juicy Couture’s velour tracksuit – it’s truly a piece of pop culture history and I am super excited for GANNI’s take on it. Being able to work with them on making the most responsible version yet was a great extra layer to the collaboration. For the collection, we wanted to keep the essential 2000s mood and LA vibe while bringing some of GANNI’s contemporary Scandi feel to it and I can’t wait for our community to create some new iconic moments in it!”
Made with a mix of certified organic and pre-consumer recycled cotton as well as recycled polyester, the early aughts-inspired two-piece ensemble comes in a brown logo print, perfectly embodying the 2000s monogram fever, not to mention an all-blue version. The collection also features a GANNI x Juicy Couture cap, bringing back the trucker hat trend, alongside form-fitting dresses, halter tops and leggings, which boast a nostalgic rendition of GANNI and Juicy Couture’s logos.
Take a look at the instantly classic collaboration above. GANNI x Juicy Couture is available on the Danish brand’s online store as well as its brick and mortar locations.