IKEA Creates Meatballs for Insects
These Swedish “Seedballs” can be planted to help save endangered insects.
IKEA has partnered with the World Wildlife Fund (WWF) in Denmark to raise awareness of biodiversity, creating special meatballs for insects.
Dubbed Swedish “Seedballs,” the project aims to help preserve endangered insects. Taking inspiration from IKEA’s iconic meatballs, some soil, clay and wildflower seeds are rolled together in a ball that can be planted. Once watered, the Seedball will grow wild plants such as corncockles, chamomile and poppies.
The release joins a larger initiative dubbed Denmark’s Wild Gardens, which raises awareness of endangered species in Denmark while inspiring garden owners to “make Danish nature more wild.” IKEA Denmark’s country communication manager Christian Mourox said in a statement: “It was important for us to create a campaign that could start a conversation about biodiversity, but also let people take part in the fight for more wild nature. The Seedballs are a great way to do that, especially because they allow all ages to join in and get an understanding of an otherwise very complex issue.”
In true IKEA fashion, the Swedish Seedballs come with a “Swedish Seedballs At Home” guide, which instructs consumers to leave the balls in a pot or a garden to create a “big meal for the hungry insects.” Take a closer look at the Seedballs above.
