Fashion

Tyra Banks, Heidi Klum and More Iconic Models Star in SKIMS Campaign

A “full-circle moment” for the brand’s founder, Kim Kardashian.

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Tyra Banks, Heidi Klum and More Iconic Models Star in SKIMS Campaign

A “full-circle moment” for the brand’s founder, Kim Kardashian.

SKIMS, recently named by TIME as one of the 100 Most Influential Companies, has unveiled its newest campaign starring four iconic models.

Titled “Icons,” the visuals feature Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel. Each supermodel is seen wearing the shapewear label’s Fits Everybody Underwear in nude tones.

SKIMS’ founder Kim Kardashian said in a statement: “Tyra, Heidi, Alessandra and Candice have each played such a distinct and everlasting role in shaping the industry. Outfitting these incredible women in our Fits Everybody underwear collection is truly a full-circle moment for me.” She added: “Our underwear is such a game-changer and has been our best-selling collection since we launched — it stretches to twice its size and is so comfy it just molds to your body so it fits everyone perfectly. I’m thrilled to celebrate these women alongside a collection that our customers adore.”

Scroll through the gallery above to view the campaign, which launches today in Miami, Chicago, New York City, Los Angeles and San Francisco.

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