Camila Cabello Is a Total Bombshell in Victoria's Secret's First Bilingual Campaign
The brand is also set to launch an immersive pop-up at the High Line in New York City.
Marking this its first-ever bilingual project, the brand highlights the Grammy Award-nominated artist’s individual “Bombshell energy,” as per a press release. “For me, being a Bombshell is being exactly who you are and having the courage to celebrate who you are, every day. I’m excited to join Victoria’s Secret in embracing the Bombshell in every woman,” shares Cabello. “On set, Camila exuded a presence throughout the day that didn’t need to be directed — her vibrance and confidence shined through organically. It was all about a celebration of her and her personality that brought this fragrance and campaign to life,” says Raúl Martinez, chief creative director at Victoria’s Secret.
The Bombshell perfume is infused with notes of fresh-cut peonies and exotic fruits. Upon application, you will notice citrus hits and Brazilian purple passion fruit, followed by Shangri-la peony from Tibet and creamy-sweet Madagascan vanilla orchid.
To commemorate this campaign, VS will host an immersive pop-up dubbed “The Bombshell Gardens” at the High Line in New York City from May 3 to May 9. The experience will include fragrance bars, peony-adorned installations and more.
Head over to the Victoria’s Secret website to shop the full Bombshell fragrance collection.