Culture

AAPI-owned Bowlcut Unites Through Food

Introducing Chili Crisp, Spicy Chili Crisp and Char Siu.

By
452 Hypes

AAPI-owned Bowlcut Unites Through Food

Introducing Chili Crisp, Spicy Chili Crisp and Char Siu.

Very few people can resist good flavors – that’s why founders Crystal Ung, Adrian Ng and Will Kang created Bowlcut – an AAPI-owned condiment brand on a mission to unite people through food.

As kids of first-generation Chinese restaurant owners, the latest food label is a tasty homage to childhoods spent in their parent’s kitchens. Witnessing up close how delicious food could unite people, the culinary-inclined trio aim to bring that level of time and care into each of their sauces.

Referencing the iconic and nostalgically cringey ‘80’s haircut, the AAPI-owned brand has unveiled its first trio of sauces – Chili Crisp, Spicy Chili Crisp and Char Siu. I personally prefer to slather the tangy and smokey Char Siu BBQ sauce on salmon and other seafood dishes, while I add the sesame seed-infused Chili Crisp condiment is the perfect addition to my oversized bowls of ramen.

Crafted from purposeful and locally sourced ingredients with no artificial additives, Bowlcut’s sauces are automatic pantry must-haves. Made with intention, the packaging, which is designed by Ng and Kang, nods to certain aspects of Asian culture, as the guardian lion in the center mirrors old-school Asian restaurant condiments. The brand exudes the festive energy of bustling night markets, while maintaining a Lo-Fi, chic vibe.

Bowlcut’s sauces are available for $14 USD and can be purchased on the brand’s online store.

Read Full Article
Share this article

What to Read Next

6 AAPI-Owned Beauty and Skincare Brands to Shop This Month
Beauty 

6 AAPI-Owned Beauty and Skincare Brands to Shop This Month

From beauty to skincare, these brands are carrying culture.
1,980 Hypes

Meet the 3 AAPI Female Founders Changing the Game
Culture 

Meet the 3 AAPI Female Founders Changing the Game

Cocokind, Wylde One and Youthforia are the newest must-know brands.
24,593 Hypes

EXCLUSIVE: API TikTok Creator Hina Talks Queer Style and Representation
Sex & Dating

EXCLUSIVE: API TikTok Creator Hina Talks Queer Style and Representation

“You can be anything you want to be. Expectation is someone else’s problem and it’s unfair to make it your burden.”
4,099 Hypes


BTS Invited to the White House to Discuss Anti-Asian Hate Crimes
Culture

BTS Invited to the White House to Discuss Anti-Asian Hate Crimes

The K-pop group will be joining Joe Biden in celebration of AAPI Heritage Month.
1,132 Hypes

Sad Girls Club Creates Space for Black Women To Be Soft
Culture 

Sad Girls Club Creates Space for Black Women To Be Soft

Hypebae interviews Elyse Fox and Brianne Patrice of Sad Girls Club.
2,936 Hypes

Saucony Drops Iconic Shadow 6000 in Suede
Footwear

Saucony Drops Iconic Shadow 6000 in Suede

The essential sneaker comes in summer-ready shades.
788 Hypes

BLACKPINK Makes History as the First Asian Female Group on the Cover of 'Rolling Stone'
Music

BLACKPINK Makes History as the First Asian Female Group on the Cover of 'Rolling Stone'

They get candid about their journey to stardom, solo music and the future.
4,257 Hypes

Camo Prints and Corduroy Take Over Nike x Supreme's Spring 2022 Collab
Fashion

Camo Prints and Corduroy Take Over Nike x Supreme's Spring 2022 Collab

New essentials to add to your wardrobe.
7,163 Hypes

Pete Davidson Bids Farewell to 'Saturday Night Live' After 8 Years
Culture

Pete Davidson Bids Farewell to 'Saturday Night Live' After 8 Years

The comedian shared an emotional goodbye letter via Dave Sirus’ Instagram account.
1,222 Hypes

'Big Hero 6' Sequel Series to Premiere on Disney+
Film & TV

'Big Hero 6' Sequel Series to Premiere on Disney+

Titled ‘Baymax!’
1,871 Hypes

Halsey Claims Label Won't Let Her Release New Song for This Reason
Music

Halsey Claims Label Won't Let Her Release New Song for This Reason

“They are doing this to every artist these days.”
1,493 Hypes

Kourtney Kardashian's Wedding Veil Pays Tribute to Travis Barker's Head Tattoo
Fashion

Kourtney Kardashian's Wedding Veil Pays Tribute to Travis Barker's Head Tattoo

Featuring hand-embroidered flowers and a depiction of the Virgin Mary.
4,301 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases
Culture 

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases

Including AMBUSH x Starbucks’ tequila coffee cocktails and Ivy Park x adidas’ Super Sleek sneaker.
3,345 Hypes

14 Sneakers Releasing This Week: New Balance, Nike, Yeezy and More
Footwear

14 Sneakers Releasing This Week: New Balance, Nike, Yeezy and More

Check out our favorite footwear drops from weather-ready 1s to furry Lebron’s.
26,286 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.