AAPI-owned Bowlcut Unites Through Food
Introducing Chili Crisp, Spicy Chili Crisp and Char Siu.
As kids of first-generation Chinese restaurant owners, the latest food label is a tasty homage to childhoods spent in their parent’s kitchens. Witnessing up close how delicious food could unite people, the culinary-inclined trio aim to bring that level of time and care into each of their sauces.
Referencing the iconic and nostalgically cringey ‘80’s haircut, the AAPI-owned brand has unveiled its first trio of sauces – Chili Crisp, Spicy Chili Crisp and Char Siu. I personally prefer to slather the tangy and smokey Char Siu BBQ sauce on salmon and other seafood dishes, while I add the sesame seed-infused Chili Crisp condiment is the perfect addition to my oversized bowls of ramen.
Crafted from purposeful and locally sourced ingredients with no artificial additives, Bowlcut’s sauces are automatic pantry must-haves. Made with intention, the packaging, which is designed by Ng and Kang, nods to certain aspects of Asian culture, as the guardian lion in the center mirrors old-school Asian restaurant condiments. The brand exudes the festive energy of bustling night markets, while maintaining a Lo-Fi, chic vibe.
Bowlcut’s sauces are available for $14 USD and can be purchased on the brand’s online store.