Campbell's SpaghettiOs Teams up With KidSuper for the Ultimate Lunchbox
Serving ’90s nostalgia.
Campbell’s SpaghettiOs were given the ultimate ’90s makeover thanks to Brooklyn-based label KidSuper, with a new partnership that resulted in 120 custom-designed lunchboxes.
As part of the collaboration, each lunchbox features a matching SpaghettiOs container, all of which are available to purchase via the mobile app NTWRK. In a press release sharing the news, KidSuper’s founder Colm Dillane said that “Growing up, some of my favorite childhood memories included Saturday cartoons and a bowl of SpaghettiOs. It’s a very surreal experience to now get to lean into that ’90s nostalgia and infuse my own cartoon world with a brand that I’ve been so excited to work with.”
KidSuper was first founded in 2011 and developed a cult following after becoming an LVMH prize finalist back in 2021. Since then, the label has been worn by the likes of Col3trane and BTS and been given the seal of approval by designer Stella McCartney.
For more fashion and food collaborations, check out the latest from Pret A Manger and Daniel Fletcher.
