The social media platform took to its blog to reveal that its colors, typeface, logo and other brand elements will receive a new look. “Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community,” the company stated.
New features set to roll out are the new gradient, which has been reworked using an innovative 3D modeling process, as well as the new typeface titled Instagram Sans. “Instagram Sans is also a new way for our global community to express themselves on Instagram in places like Stories and Reels. While designing this new typeface, our goal was to make Instagram Sans globally accessible,” Instagram said. “We partnered with language experts around the world to adapt the typeface to global scripts including Arabic, Thai and Japanese. We want to support all of our creators and community members who push culture forward to express themselves fully in any language they choose.”
Head over to Instagram’s website to learn more about the new updates.