Fashion

Marge Sherwood's Latest Campaign Offers a Genderless Utopia

Behold, the new it-bag has arrived.

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945 Hypes

Marge Sherwood's Latest Campaign Offers a Genderless Utopia

Behold, the new it-bag has arrived.

South Korean accessories brand Marge Sherwood unveiled a new, genderless campaign that offers a peek into the off-duty lives of party people. The campaign also introduces the brand’s latest silhouette, the PIPING Tote.

Shot in various locations across London, the campaign marks a slight departure from the typically muted aesthetic of the brand and instead offers a more rebellious and romantic view. Each image spotlights the new silhouette in its many shapes and sizes, from large tote and shoulder bag to mini. The new bag also boasts a striking variation of colorways ranging from pastel blue and pink to bright green, beige and black.

Founded by designer duo Sungeun Um and Soonyoung Kim in 2016, Marge Sherwood was named after Gwyneth Paltrow‘s character Marge Sherwood from The Talented Mr. Ripley. Since then, the brand has launched multiple collections of new handbags and is sold in select retailers.

The new range is available on the Marge Sherwood website.

For more handbag inspiration, don’t forget to check out Mlouye, the Gigi Hadid-approved brand.

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