Footwear

Melissa Debuts Y2K-Inspired "Real Jelly" Collection

The 2000s jelly sandals trend makes a comeback.

By
1,235 Hypes

Melissa Debuts Y2K-Inspired "Real Jelly" Collection

The 2000s jelly sandals trend makes a comeback.

Melissa, the Brazilian footwear and accessories label, has dropped its most Y2K collection to date. Dubbed “Real Jelly,” the range transports us back to the 2000s when jelly sandals were a must-have fashion piece.

The collection is focused on the slogan “We made the first Melissa. You made it original,” celebrating the brand that initially developed the jelly shoe. Comprised of 10 styles, the lineup features sandals, heels and handbags all dressed in iconic jelly material, which is created using 100% recyclable PVC with up to 30% recycled material. Standouts include the original Melissa Possession in bright colorways, as well as the Airbubble Platform, Bridgitte and Bubble Flip Flops. With an added tech element, each shoe comes with a QR code embedded in the insoles that directs the wearer to an Instagram filter.

“Jelly is in our DNA. In addition to fashion, our products carry attitude. It’s not about a moment in history when something happened, it’s about the legacy. We change the way the world sees plastic shoes. We made the first jelly shoes, and the fans made them original,” Melissa’s general manager Raquel Scherer says in a press release.

Celebrating the launch, Melissa has also prepared a conceptual installation at its store in Soho, New York. Peep the campaign images above and see more from the range below. The “Real Jelly” collection is now available online and in stores.

Galeria Melissa NY
500 Broadway
New York, NY 10012, USA

Read Full Article
Share this article

What to Read Next

DICKIES x  LĒO  Release Y2K-Inspired Collection
Fashion

DICKIES x LĒO Release Y2K-Inspired Collection

Approved by Bella Hadid, the baggy pants are the It-girl silhouette.
449 Hypes

Unisex Brand YUSE Launches a Y2K-Inspired Winter Collection
Fashion

Unisex Brand YUSE Launches a Y2K-Inspired Winter Collection

Faux fur and asymmetric cuts steal the show in the new drop.
1,309 Hypes

Jewelry Label OHTNYC Drops Y2K-Inspired Collection, "I BELIEVE IN VIRTUAL L♡VE"
Fashion

Jewelry Label OHTNYC Drops Y2K-Inspired Collection, "I BELIEVE IN VIRTUAL L♡VE"

Statement-making chain necklaces, earrings and more.
1,894 Hypes


BIMBA Y LOLA Launches New Denim Pieces and Y2K-Inspired LB Bags
Fashion

BIMBA Y LOLA Launches New Denim Pieces and Y2K-Inspired LB Bags

Update your wardrobe with these statement-making styles.
1,778 Hypes

See the Full Tracklist for BTS' Anthology Album, 'Proof'
Music

See the Full Tracklist for BTS' Anthology Album, 'Proof'

Featuring unreleased tracks, demo versions and more.
368 Hypes

Apple Is Discontinuing the iPod After 2 Decades
Tech

Apple Is Discontinuing the iPod After 2 Decades

The end of an era.
1,859 Hypes


Loewe Unveils Pre-Fall 2022 Campaign Featuring Kaia Gerber
Fashion

Loewe Unveils Pre-Fall 2022 Campaign Featuring Kaia Gerber

The joyful campaign takes place all over the world.
1,333 Hypes

Are Femcels the New Incels?
Sex & Dating

Are Femcels the New Incels?

Is the movement the fault of feminism, as incels claim?
2,591 Hypes


Rihanna Announces Fenty Skin and Fenty Beauty Launch in Africa
Beauty

Rihanna Announces Fenty Skin and Fenty Beauty Launch in Africa

“I’ve been waiting for this moment!”
940 Hypes

Adidas and Gucci Collaborate On Retro Sportswear for the Modern Age
Fashion

Adidas and Gucci Collaborate On Retro Sportswear for the Modern Age

Step into the sporty world of Alessandro Michele, now with an official release date.
1,062 Hypes

Lampoo Launches First Luxury Resale Store in London
Fashion

Lampoo Launches First Luxury Resale Store in London

The time for affordable luxury is now.
335 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.